Case study · Luxury watch brand
A custom e-commerce experience with a live watch configurator. Customers build their watch and watch it update in real time.
jlatoure.com
Live
3D-feel configurator
Real-time
Preview & pricing
Stripe
Checkout
The challenge
A new watch brand competing on taste had to feel premium from the first scroll and let buyers design a watch that is theirs.
What we did
- 01Designed an editorial, luxury-grade storefront with restraint and room to breathe.
- 02Built a configurator that swaps dials, hands and straps instantly with live pricing.
- 03Wired a fast Stripe checkout straight from the configured watch.
The outcome
A storefront that sells the brand before it sells the watch.
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