Burr OakDigital

Case study · Residential & commercial electrical contractor

A full rebuild for a growing Chicagoland electrician serving homes and businesses: warm, premium design, residential and commercial service pages, and lead capture on every screen.

Website designCopywritingLocal SEOVisit arrowelectricgroup.com
arrowelectricgroup.com
Arrow Electric Group website by Burr Oak Digital

100%

Custom design

1 tap

To call or get an estimate

Every page

Has a call-to-action

The challenge

Arrow does high-end work for homes and businesses across Chicagoland, but nothing online said so. They needed a site that felt as premium as their installs and made it effortless to request an estimate.

What we did

  1. 01Built the visual identity around warm, lit-up homes, the result of the work and not the wiring.
  2. 02Wrote separate residential and commercial service pages around what homeowners and business owners search for, not trade jargon.
  3. 03Put the phone number and the estimate button within one tap on every page.

The outcome

A site that looks like the best electrician in town, because it is built like one.

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