Case study · Facebook & Instagram lead ads
Local lead ads on a $4/day budget: 30 leads for $250 in ad spend, at $8.33 per lead.
Lead campaign · $4/day
Active30
Leads
$8.33
Per lead
$250
Total ad spend
$4/day
Budget
Every lead, one dot
Real numbers from the client's Meta Ads Manager.
30
Leads
$8.33
Per lead
$250
Total ad spend
$4/day
Budget
The challenge
A small pressure washing company wanted a steadier calendar without gambling a big ad budget to find out if ads would work.
What we did
- 01Started small: $4 a day, local radius, Facebook and Instagram lead forms.
- 02Tested offers and before/after creative, then moved spend to what produced leads.
- 03Reviewed results every week and cut anything that wasn’t pulling its weight.
The outcome
30 leads for $250 in total ad spend. Real numbers from the client’s Meta Ads Manager. Every business is different, so we estimate yours from your own numbers.
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